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Selling a home is a process. Establishing the right price at which to expose property to the market is just one component of marketing a home. We pride ourselves on taking the time to thoroughly research and analyze all available data in order to provide you with the most accurate “Opinion of Value.”

Setting the right price is both an art and a science. Internet-based valuation models are no substitute for a team of seasoned real estate agents and professionals who understand both the art and the science. Pricing may well be the most important decision you’ll make when selling a home. Not only are you trying to attract buyers, but you are also competing against other properties being offered for sale.

Pricing your home for sale: our process

Our team of real estate agents and professionals research competing properties that were recently sold or withdrawn from the market. We also carefully evaluate the pricing and features of competing properties that are currently being offered for sale. We then analyze the data to arrive at an estimated value range for your property (aka CMA or Comparative Market Value/Opinion of Value). Ours may not be the highest “Opinion of Value” you receive, but our process is so thorough that it is typically the most accurate.

Some situations require a professional appraisal (e.g., litigation, property won’t be exposed to the market). In those situations, we offer referral to professional appraisers who specialize in the type of real estate involved. A note of caution: if your property was appraised for another purpose (e.g., estate valuation, refinancing, appeal real estate taxes), that appraisal often does not accurately reflect the actual market value and therefore can’t be relied on when pricing a home for sale.

Getting your home sold: our tools and expertise

Our goal is to ensure that your listing results in a sale. Setting the right price is an important first step in selling a home, but that’s just the beginning.

We also offer:

·         e-mail notifications of showings

·         automatic feedback system

·         comprehensive marketing program

·         home staging

·         extensive process knowledge

·         experienced negotiators

·         effective problem solvers

Information for sellers:

·          Affiliated Services

·         useful forms


Our real estate agents and professionals work together as a team to help you buy or sell your property. To find out how we can help, contact Brenda Overby at 847.533.5137.  


Serving Northern Illinois (northern Cook County, Lake County, McHenry County and Kane County) including Algonquin, Arlington Heights, Barrington, Barrington Hills, Buffalo Grove, Carpentersville, Cary, Crystal Lake, Deer Park, East Dundee, Fox River Grove, Grayslake, Gurnee, Hainesville, Harvard, Hawthorn Woods, Hoffman Estates, Huntley, Ingleside, Inverness, Island Lake, Johnsburg, Kildeer, Lake Barrington, Lake Barrington Shores, Lake in the Hills, Lake Zurich, Lakemoor, Lakewood, Libertyville, Long Grove, McHenry, Mundelein, North Barrington, Oakwood Hills, Palatine, Port Barrington, Richmond, Round Lake, Schaumburg, Spring Grove, Tower Lakes, Wauconda, West Dundee and Woodstock.

Contact Us

100 E Main Street, Lake Zurich, IL
20 Northwest Hwy, Cary, IL
Ph: 847-533-5137
Fax: 847-726-8300 

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©2016 CENTURY 21 American Sketchbook. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC.  Equal Housing Opportunity.  Each office is independently owned and operated.